Lifetime Deals (LTDs): Are AppSumo Tools Worth the Risk?

“Lifetime deals do not kill SaaS. Mismanaged cash flow and poor product-market fit do.” Investors usually roll their eyes when a startup fills its early revenue chart with AppSumo spikes. Revenue from lifetime deals looks good in the deck, but the market values recurring revenue, not one-off cash grabs. The question that matters is simple: … Read more

Portfolio Myths: You Don’t Need 50 Case Studies, You Need 3 Good Ones

“Founders think they need 50 case studies. Investors only read 3, and they decide in the first 90 seconds.” The market rewards focused proof, not volume. For B2B tech companies, three sharp, commercially relevant case studies usually create more pipeline, higher conversion, and better valuations than a bloated portfolio of 30 or 50 shallow ones. … Read more