Influencer Disclosure: The FTC Guidelines Everyone Ignores

“Influencer marketing will not die from lack of reach. It will die from lack of trust.” The market already priced this in: brands that handle influencer disclosure properly see higher long-term ROI on sponsored content, while those that ignore the Federal Trade Commission’s rules quietly burn money on campaigns that will never compound trust. The … Read more

The Right to Be Forgotten: Implementing Data Deletion Requests

“The next $10 billion privacy company will not sell more software. It will delete more data.” Investors see one simple pattern: companies that handle deletion requests with speed and proof are closing larger enterprise deals and avoiding seven-figure fines, while everyone else is still arguing with legal about what “erasure” actually means. The shift is … Read more