Influencer Disclosure: The FTC Guidelines Everyone Ignores

“Influencer marketing will not die from lack of reach. It will die from lack of trust.” The market already priced this in: brands that handle influencer disclosure properly see higher long-term ROI on sponsored content, while those that ignore the Federal Trade Commission’s rules quietly burn money on campaigns that will never compound trust. The … Read more

App Store Taxes: Is 30% Fair or Extortion?

“The question is not whether 30% is fair. The question is whether a 30% toll on digital trade is sustainable once distribution is no longer scarce.” The market is already pricing in the end of the 30% rule. Between regulatory pressure, new payment rails, and developer pushback, the effective commission on app revenue is drifting … Read more