“Image compression plugins lower file size. Serious operators lower image cost per dollar of revenue.” Most WordPress sites treat image optimization as a checkbox called “install Smush or Imagify.” The numbers tell a different story. The real ROI comes when you treat images as an infrastructure problem: storage, delivery, conversions, and page-speed impact across every … Read more
“The fastest way to speed up a WordPress site is not another plugin. It is fewer plugins.” The market keeps proving the same thing: the biggest drag on WordPress growth is not the core software, it is bloated plugin stacks that crush performance and kill conversion rates. Most SMB sites carry 25 to 40 plugins. … Read more
“Founders do not care what powers the homepage. They care which platform ships faster, converts better, and costs less over a 24‑month burn window.” The short answer: WordPress still owns the market, but its share is eroding at the edges where design speed and managed hosting matter most. Webflow is not killing WordPress. It is … Read more
“Multi-site networks are not about control. They are about unit economics at scale.” The short answer: multi-site networks make financial sense when they reduce your marginal cost of growth and improve your revenue per location. They fail when they add overhead faster than they add predictable cash flow. Most founders misjudge this. They treat multiple … Read more
“By 2025, the block editor is not a feature war. It is a content economics decision: pay with time now or with money forever.” The short answer is yes: in 2025, the block editor learning curve is finally worth it for most serious site owners, agencies, and product companies. The reason is not design freedom … Read more
“Traffic does not die. Founders kill it with a permalink migration that nobody planned or tested.” The market punishes URL chaos faster than almost any other SEO mistake. When a growth team flips a permalink switch without a migration plan, organic traffic can drop 30 to 70 percent in weeks. Recovery can take 6 to … Read more
“SEO plugins used to give you an edge. Now they mostly protect you from your own mistakes.” The short answer: for a serious business site running on WordPress, Yoast SEO is no longer “king,” but it is not useless bloat either. It sits in a middle tier. The free version still protects non-technical teams from … Read more
“Every minute your site sits on a white screen, your CAC goes up and your brand equity goes down.” The white screen of death is not a developer problem. It is a revenue problem. When your homepage turns blank, your ad spend keeps burning, your sales team keeps sending links, and your support queue starts … Read more
“Every cheap theme you download has a price. You either pay in dollars or you pay in downtime, data loss, and brand damage.” The market treats nulled themes like free money, but the math rarely works. Security vendors keep reporting infection rates that are 3 to 5 times higher on sites that run pirated themes … Read more
“Every 100 ms your WordPress page hesitates, your revenue curve bends down.” The market favors Gutenberg over Elementor on raw performance, but Elementor still wins when a team prices speed of build over speed of load. The honest benchmark is simple: Gutenberg builds faster pages for the browser, Elementor builds faster pages for non-technical teams. … Read more
