“Most founders overpay for performance and underpay for control.” The market keeps proving a strange thing about Cloudflare: many small and mid-sized sites grow faster, rank higher, and run cheaper on the free plan than on the Pro plan. Not because Pro is bad, but because most teams buy the wrong features, click the wrong … Read more
“Most hosting outages are not traffic problems. They are PHP worker problems that no one explained to the founder.” The hosting market keeps selling “unlimited” traffic, storage, and domains, while the real cap on your revenue sits in a number almost no sales page explains: PHP workers. The moment your WordPress or SaaS app starts … Read more
“If you do not know who actually owns the server, you do not know who actually owns your risk.” The market for web hosting resellers keeps growing, but the value does not always grow with it. Margins get squeezed, quality drifts, and buyers often pay more for less without realizing it. The business case is … Read more
“Startups do not blow up AWS bills because of traffic. They blow them up because of choices.” Investors rarely ask a founder “What is your CAC on Google Ads vs LinkedIn?” without a spreadsheet. Yet those same investors often accept a vague answer when they ask “What are you spending on AWS?” That gap is … Read more
“WordPress core is not your problem. Your attack surface is everything you bolt on top of it.” The market data says the same thing, quarter after quarter: most hacked WordPress sites do not fall because of core vulnerabilities. They fall because of weak plugins, abandoned themes, bad hosting setups, and human shortcuts that compound over … Read more
“If your hosting costs less than your coffee budget, you are not buying hosting. You are buying risk.” Investors who review tech-heavy business plans keep circling back to the same silent red flag: founders who park production sites on Bluehost or GoDaddy while claiming enterprise ambitions. The market sends a clear pricing signal. Serious brands … Read more
“Paying $35 a month to host a $0 MRR project feels insane. Paying $350 a month to protect $150,000 in monthly revenue starts to feel cheap.” The short answer: Kinsta is worth the premium price tag for teams that treat hosting as revenue infrastructure, not a utility bill. For small blogs and low-stakes projects, the … Read more
“If you’re on a shared IP, your SEO is only as clean as the worst neighbor on that server.” The short version: shared IPs can hurt your SEO when you share address space with spammers, hacked sites, or link networks that attract filters and manual reviews. Google says it “usually” treats shared IPs fairly. The … Read more
“Startups do not go bankrupt from growth. They go bankrupt from a single data loss event that nobody priced into the business model.” Investors assume you will outgrow your first hosting plan. They do not assume you will recover from losing 3 years of product data, customer records, and analytics because someone thought “the host … Read more
“Most small sites do not need a global CDN. They need faster decisions, not more servers.” Investors looking at small digital businesses have started asking a blunt question: why are you paying for a global content delivery network when 92 percent of your traffic comes from one country and your conversion rate is flat? The … Read more
