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Hosting & Infrastructure

PHP Workers: The Metric Hosting Companies Hide From You

September 8, 2025 by Lena Wolff

“Most hosting outages are not traffic problems. They are PHP worker problems that no one explained to the founder.” The hosting market keeps selling “unlimited” traffic, storage, and domains, while the real cap on your revenue sits in a number almost no sales page explains: PHP workers. The moment your WordPress or SaaS app starts … Read more

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Why Your WordPress Site Got Hacked (It Wasn’t the Core)

August 19, 2025 by Lena Wolff

“WordPress core is not your problem. Your attack surface is everything you bolt on top of it.” The market data says the same thing, quarter after quarter: most hacked WordPress sites do not fall because of core vulnerabilities. They fall because of weak plugins, abandoned themes, bad hosting setups, and human shortcuts that compound over … Read more

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The Dangers of Shared IPs: How Bad Neighbors Hurt Your SEO

July 11, 2025 by Dr. Elias Thorne

“If you’re on a shared IP, your SEO is only as clean as the worst neighbor on that server.” The short version: shared IPs can hurt your SEO when you share address space with spammers, hacked sites, or link networks that attract filters and manual reviews. Google says it “usually” treats shared IPs fairly. The … Read more

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Backup Strategy: Why Your Host’s Backup Isn’t Enough

June 18, 2025 by Dr. Elias Thorne

“Startups do not go bankrupt from growth. They go bankrupt from a single data loss event that nobody priced into the business model.” Investors assume you will outgrow your first hosting plan. They do not assume you will recover from losing 3 years of product data, customer records, and analytics because someone thought “the host … Read more

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CDN Myths: Do You Really Need One for a Local Business?

June 16, 2025 by Lena Wolff

“Most small sites do not need a global CDN. They need faster decisions, not more servers.” Investors looking at small digital businesses have started asking a blunt question: why are you paying for a global content delivery network when 92 percent of your traffic comes from one country and your conversion rate is flat? The … Read more

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Server Location Matters: Latency Testing for Global Sites

March 13, 2025 by Klaus Wagner

“If your server is in the wrong place, your CAC goes up before you even buy your first ad.” Investors look for teams that treat infrastructure as a growth lever, not just a cost center. For global sites, server location and latency sit right in the middle of that equation. The market shows a clear … Read more

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Green Hosting: Is It Greenwashing or Real Impact?

February 18, 2025 by Marcus Vane

“If your ‘green hosting’ claim cuts carbon by less than 5 percent of total footprint, it is marketing, not strategy.” The short answer: most “green hosting” on the market today shifts carbon on paper, not in the real world. The business value sits in three places: lower long‑term energy risk, better enterprise sales conversion, and … Read more

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SSL is Not Security: What the Padlock Actually Means

February 3, 2025 by Sarah Schmidt

“The padlock icon protects your connection, not your business.” The market still treats the little padlock as a proxy for “this site is safe,” but the data says something very different. SSL boosts trust, improves conversion rates, and helps SEO, but it does not tell you whether the company is legitimate, the code is clean, … Read more

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