Sarah Schmidt 
“Most founders overpay for performance and underpay for control.” The market keeps proving a strange thing about Cloudflare: many small and mid-sized sites grow faster, rank higher, and run cheaper on the free plan than on the Pro plan. Not because Pro is bad, but because most teams buy the wrong features, click the wrong … Read more
“Influencer marketing will not die from lack of reach. It will die from lack of trust.” The market already priced this in: brands that handle influencer disclosure properly see higher long-term ROI on sponsored content, while those that ignore the Federal Trade Commission’s rules quietly burn money on campaigns that will never compound trust. The … Read more
“The next 1,000 fastest‑growing agencies will not do most of the work they sell. They will own demand, not delivery.” The market is rewarding agencies that sell SEO without actually doing SEO. Revenue grows faster when you control the client, the pricing, and the margin, while a white label partner handles the execution quietly in … Read more
“Developers do not buy servers. They buy faster sprint cycles, lower cloud bills, and fewer 2 a.m. incidents.” DigitalOcean, Vultr, and Linode sit in the same corner of the cloud market: simple virtual machines, predictable pricing, and an appeal to developers who do not want to wrangle 200 AWS services. The money question is not … Read more
“The padlock icon protects your connection, not your business.” The market still treats the little padlock as a proxy for “this site is safe,” but the data says something very different. SSL boosts trust, improves conversion rates, and helps SEO, but it does not tell you whether the company is legitimate, the code is clean, … Read more
“By 2025, web accessibility will be less about compliance checklists and more about lawsuit prevention and revenue protection.” The business case for web accessibility in 2025 is simple: treat WCAG as a risk management standard or budget for legal fees and lost revenue. Companies that ship accessible sites see lower legal exposure, stronger SEO, and … Read more
