Marcus Vane 
“The open web will not be killed by regulators or hackers. It will be killed by ROAS targets and quarterly revenue goals.” The open web is losing ground because money is moving somewhere else. Ad buyers keep shifting budgets into closed platforms where attribution looks cleaner, CAC is more predictable, and LTV models update in … Read more
“In the next funding cycle, AI-native media companies will not be valued by their traffic, but by the strength and clarity of their content IP stack.” Investors already treat AI content like a balance sheet item, not a blog output. The real question they ask in diligence is quiet and simple: “If this goes to … Read more
“The next billion-dollar companies will not own more data. They will connect better data.” Investors keep putting money into companies that sit on top of someone else’s data, not their own. The market values API-first businesses because they move faster, ship product cheaper, and can show revenue before they ever build a full data stack. … Read more
“Every domain you do not control becomes someone else’s asset, or someone else’s weapon.” Investors treat domain names like prime commercial real estate. Panels under the UDRP order transfers in roughly three out of four contested cases, and brands that move early recover domains for a few thousand dollars instead of spending six figures on … Read more
“Copyright is not about perfection. It is about who gets paid when content starts to work.” The market signals are clear: if you publish content on the internet and you do not understand DMCA takedowns, you are leaving money, control, and sometimes your brand on the table. The DMCA does not guarantee protection, but it … Read more
“When an agency says ‘we do everything,’ investors hear ‘we do nothing better than the market average’.” The market increasingly punishes generalist “full service” agencies on margins and growth multiples. Buyers still like one invoice and one point of contact, but they no longer trust one team to own brand, performance, product, and analytics at … Read more
“SEO plugins used to give you an edge. Now they mostly protect you from your own mistakes.” The short answer: for a serious business site running on WordPress, Yoast SEO is no longer “king,” but it is not useless bloat either. It sits in a middle tier. The free version still protects non-technical teams from … Read more
“Generalist agencies are not losing to better creatives. They are losing to clearer positioning and sharper economics.” The market is voting with retainers and renewals: tightly positioned specialist agencies are growing 2 to 3 times faster in revenue and profit than broad “full service” shops. The generalist pitch sounds safe, but the numbers point in … Read more
“If your ‘green hosting’ claim cuts carbon by less than 5 percent of total footprint, it is marketing, not strategy.” The short answer: most “green hosting” on the market today shifts carbon on paper, not in the real world. The business value sits in three places: lower long‑term energy risk, better enterprise sales conversion, and … Read more
“If your stack runs on WordPress, Jetpack is either the plug-in you rely on every day or the one you quietly blame for your slow dashboard.” The market treats Jetpack as a safety net for WordPress: security, backups, performance boosts, and a grab bag of extras under one brand. For a small business site doing … Read more
