Marcus Vane 
“The open web will not be killed by regulators or hackers. It will be killed by ROAS targets and quarterly revenue goals.” The open web is losing ground because money is moving somewhere else. Ad buyers keep shifting budgets into closed platforms where attribution looks cleaner, CAC is more predictable, and LTV models update in … Read more
“In the next funding cycle, AI-native media companies will not be valued by their traffic, but by the strength and clarity of their content IP stack.” Investors already treat AI content like a balance sheet item, not a blog output. The real question they ask in diligence is quiet and simple: “If this goes to … Read more
“The question is not whether 30% is fair. The question is whether a 30% toll on digital trade is sustainable once distribution is no longer scarce.” The market is already pricing in the end of the 30% rule. Between regulatory pressure, new payment rails, and developer pushback, the effective commission on app revenue is drifting … Read more
“The next billion-dollar companies will not own more data. They will connect better data.” Investors keep putting money into companies that sit on top of someone else’s data, not their own. The market values API-first businesses because they move faster, ship product cheaper, and can show revenue before they ever build a full data stack. … Read more
“If you do not know who actually owns the server, you do not know who actually owns your risk.” The market for web hosting resellers keeps growing, but the value does not always grow with it. Margins get squeezed, quality drifts, and buyers often pay more for less without realizing it. The business case is … Read more
“Every domain you do not control becomes someone else’s asset, or someone else’s weapon.” Investors treat domain names like prime commercial real estate. Panels under the UDRP order transfers in roughly three out of four contested cases, and brands that move early recover domains for a few thousand dollars instead of spending six figures on … Read more
“Copyright is not about perfection. It is about who gets paid when content starts to work.” The market signals are clear: if you publish content on the internet and you do not understand DMCA takedowns, you are leaving money, control, and sometimes your brand on the table. The DMCA does not guarantee protection, but it … Read more
“Multi-site networks are not about control. They are about unit economics at scale.” The short answer: multi-site networks make financial sense when they reduce your marginal cost of growth and improve your revenue per location. They fail when they add overhead faster than they add predictable cash flow. Most founders misjudge this. They treat multiple … Read more
“If your contract does not have a kill fee, you do not have a forecast. You have a wish.” Investors look at one simple thing when they read your service contracts: how fast you convert your time into predictable cash. The market rewards companies that protect that cash with clear terms. A kill fee clause … Read more
“When an agency says ‘we do everything,’ investors hear ‘we do nothing better than the market average’.” The market increasingly punishes generalist “full service” agencies on margins and growth multiples. Buyers still like one invoice and one point of contact, but they no longer trust one team to own brand, performance, product, and analytics at … Read more
